How can we tell the story of a firm through its portfolio of works?
A freelance web design project completed for pt.id architecture + interiors.
pt.id
An Architectural Firm Portfolio
background
pt.id architectural + interiors is an architectural firm specializing in interior architecture, design and space planning projects.
Duration
Aug - Sep 2022
The firm had an outdated website which was not doing justice to their works. I was engaged to overhaul the design of the website, creating a cleaner and smoother experience for potential clients.
Scope
Visuals, Interactions, Prototyping, Responsive Design
understanding client requirements
Creating Emphasis
To initiate the design process, I spoke to the firm's principal extensively to find out about what the firm stood for and what were the qualities to be emphasized through the website. From these talks, there were two recurring themes that stood out:
textures
Each of the projects contained different intricate details and use of materials that the firm wanted to highlight
breadth of works
The firm has completed a wide range of projects - from retail to residential and also restaurants.
redesign
A New User Flow
Keeping the themes in mind, a new user flow was proposed that created a more structured introduction to the firm's works.
glimpses of textures
A collage on the homepage showcases specific moments of the featured projects
keeping the breadth of works visible
Making use of thumbnail grids to maintain a visual overview of projects
